Coming up with a name for your company is a serious task that requires careful consideration. Your company name should be memorable, easy to pronounce, and unique enough to make you stand out in a competitive market. A poorly chosen name can be a hindrance to your business success. When choosing a name, it is essential to take into account peculiarities in translation and culture as it may affect opportunities for expansion into foreign markets. Here are some effective ways to generate a contemporary and meaningful name for your company.
- Founder’s Name
Naming your company after its founder is a popular method. You can use the founder’s full name, surname, or an abbreviation.
Examples: Chanel, Nestle, Johnson & Johnson.
- Rhyming Repetition
A name with a rhythmic repetition of two rhymes is easier to remember because it has a unique sound.
Examples: Coca-Cola, M&M’s, KitKat, Chupa-Chups.
- Combined Words
Combine two words to form a unique name. Look at the successful example of Adidas, which was formed from the founder’s nickname, Adi, and part of his surname, Dassler.
Examples: Facebook, Blackberry, Adidas.
- Syllable Combination
Create a name by cutting out one or two syllables from several words and combining them to form a unique and memorable name. The name Konica was formed by merging the words Konishuroku, a camera brand, and “camera.”
Examples: Konica, Lego, Intel.
- Abbreviation
Use an abbreviation of a few descriptive words that summarizes what your company does. Connect their first letters to form a unique name. Ensure the vowel letters align to make it easy to read.
Examples: BMW (Bayerische Motoren Werke), IKEA (Ingvar Kamprad Elmtaryd Agunnaryd).
- Evocative Sounds
Use words in your company’s name that sound like the properties or qualities of your product. This method can be fun and effective.
Examples: Twitter, Schweppes, Yahoo!.
- Unknown Word
Choose a word for your company’s name that is not familiar to your audience. They can find out about the meaning if they check a translation or official transcript.
Examples: Mazda, Nivea, Daewoo.
- Random Inspiration
Form a name using a word that is unrelated to your business. Inspiration can come from anything around you like nature, books, animals, or fruit.
Examples: Adobe (named after the founder’s local river), Apple, Fujifilm.
- Personal Name
Naming your company after your child’s name or pseudonym can be a unique and memorable option.
Examples: Mercedes-Benz (named after the founder’s daughter), Danone (named after the founder’s son’s nickname).
- Turbologo Name Generator
Let Turbologo name generator do the work for you. This method is quick and straightforward and guarantees success criteria such as memorability, uniqueness, and conciseness.
Conclusion
Your company’s name plays a significant role in your business’s success. An excellent name should be easy to read, pronounce, and memorable. It should evoke the right associations that are not misleading. Choose a name that will resonate with your target audience, and it could become your competitive edge.
